SOBA is an ode to the trailblazing Black Insurance professionals that came before us. Through the seemingly impossible, our ancestors “made a way out of no way”. Since the first recorded Black Insurance/Mutual Aid Societies of the 1800”s, the best of us have been on a quest to repair broken bonds and make a better way for our families, generation after generation. The successes that we can look to, like North Carolina Mutual (1898) or Liberty Insurance (1919), were born out of a need to secure the lives and futures of our families and children when no one else would. Through the years, these success stories continued to fuel our community. SOBA continues in that same vein by creating a safe space for Black insurance professionals to connect, grow, and learn to better serve the Black community as only we can. Since its inception in 2019, the Society of Black Agents (SOBA) has been dedicated to empowering and equipping Black Insurance Agents with the skills, resources, and network necessary to provide quality insurance products and education to the Black Community. We champion collaboration over competition and strive to create a strong foundation for Black Insurance Professionals to build successful careers. SOBA also serves as a key contributor in increasing the number of Black Agents in the industry. 

The Society of Black Agents (SOBA) is the nation's leading professional organization dedicated to developing Independent Black insurance professionals and connecting Black communities with trusted insurance education and advisors. Through training, mentorship, leadership development, and community outreach, SOBA is building the next generation of industry leaders while expanding access to financial protection and education. 

Our Mission 
The Society of Black Agents (SOBA) exists to empower, develop, and elevate Black insurance professionals while increasing access to trusted insurance education and financial protection within Black communities. 

We believe representation matters. When families can work with professionals who understand their experiences, values, and communities, trust grows, conversations become more meaningful, and more people receive the protection they need. 

Our mission is twofold: 
First, we help Black insurance professionals build successful, sustainable careers by providing education, mentorship, leadership development, business resources, and a nationwide community of support. Second, we connect Black communities with knowledgeable, ethical insurance professionals who are committed to educating—not simply selling—to help individuals, families, and business owners make informed financial decisions. 

Our goal is to become the premier professional organization for Black insurance professionals and the most trusted bridge between Black communities and the insurance industry. Our Vision 
We envision a future where every Black insurance professional has access to the education, mentorship, opportunities, and community needed to build a thriving career. We also envision every Black community having access to trusted insurance professionals who are equipped to provide education, guidance, and solutions that strengthen financial security for generations. 

What We Do 
SOBA serves as the professional home for Black insurance professionals throughout every stage of their careers. 

We provide: Career development and industry education  Sales, marketing, and business training  Leadership and agency owner development  Networking and mentorship opportunities  Partnerships with industry leaders  Consumer education initiatives  Community outreach programs  A nationwide directory connecting consumers with Black insurance professionals  Whether someone is exploring a career in insurance, earning their license, growing an independent practice, or building an agency, SOBA provides the resources, relationships, and support to help them succeed.

Our Commitment 
SOBA is committed to creating an industry where Black insurance professionals are not only represented but respected, supported, and equipped to lead. We are equally committed to ensuring Black communities have greater access to education, trusted advisors, and the knowledge necessary to make informed financial decisions. 

Our work extends beyond building successful insurance careers. 

We are building leaders. 

We are strengthening communities. 

We are creating opportunities. 

We are changing the future of the insurance industry. 

Join the Movement 
The future of the insurance industry depends on the professionals we develop today. 

Whether you are an insurance professional seeking growth, an agency owner developing talent, an IMO expanding distribution, a carrier investing in the future, or an organization committed to financial empowerment, SOBA invites you to partner with us. 

Together, we can create opportunities, develop leaders, expand access to financial education, and build a stronger insurance industry for generations to come.